Korean game developer Itoxi and Singapore-based game publisher Glohow have officially partnered to co-publish the highly anticipated massively multiplayer online role-playing game MMORPG “Rasalas” in global markets, promising an exciting new chapter in the gaming world.
The initial rollout will focus on Taiwan, Hong Kong, and Macau, with plans for further expansion. The collaboration aims to introduce the game to a broader audience while ensuring a localized and seamless experience.
“Rasalas” promises to redefine the MMORPG genre, offering players large-scale, immersive battles across expansive battlefields. The game emphasizes strategic team-based gameplay while bringing back the feel of classic MMORPGs from the genre’s golden age. With its zero-burden approach, players can dive into action-packed gameplay without the complexities of many modern games.
Founded in 1997, Itoxi is known for pioneering the MMORPG industry, having developed Korea’s first 3D MMORPG, “Priston Tale,” and the popular online dance battle game “Audition.” Itoxi has expanded its reach beyond Korea into markets such as China and Vietnam, thanks to its self-developed content creator platform, inFlinker.
Glohow’s Expertise in Global Publishing
Glohow, established in 2016 and now a subsidiary of Kakao Games, is a leading force in global game publishing. The company provides end-to-end solutions, including strategic planning, marketing, PR, project management, LiveOps, localization, and customer service.
Glohow CEO Jinny Kim expressed, “We are fully committed to making Rasalas a game that users adore. By actively listening to player feedback and continually enhancing the game, we are determined to provide the best service and foster a vibrant community.”
With offices in key regions such as Taiwan, Hong Kong, Macau, and Southeast Asia, Glohow brings extensive expertise to the Rasalas project, ensuring the game resonates with users in these markets.
The initial release of Rasalas is scheduled for late 2024 on both Google Play and the Apple App Store. Pre-registration campaigns will launch soon, allowing players to gain early access and exclusive in-game rewards. More information will be available through official channels, including the game’s website and social media platforms.
Driving Global Expansion
This partnership between Itoxi and Glohow marks a significant step in both companies’ strategies for global expansion. Combining Itoxi’s experience in MMORPG development and Glohow’s expertise in international publishing, they aim to make Rasalas successful in the fiercely competitive global gaming market.
Itoxi CEO Jeon Bong-gyu commented, “ We are thrilled to bring “Rasalas” to Taiwan, Hong Kong, and Macau players later this year. This game represents the hard work and passion of the most talented development team, and we are excited to see the support from players in these regions. We aim to deliver all our users an exceptional and seamless gaming experience.”
As Itoxi continues to expand its footprint in the global MMORPG market, its partnership with Glohow will be vital to delivering a localized and engaging gaming experience to players across different regions.
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