Publisher of PUBG, Krafton, claims it is unwavering in its aspirations to acquire and develop strong game-based IPs. Client-side modifications have been designed to assist participants in safely communicating during the game.
We are still committed to securing and growing robust game-based technologies and IPs. CEO CH Kim outlined the crucial pillars the business must concentrate on to attain this ambition.
He identified those pillars as organizational innovation, enhancing publishing capabilities, and investing in upcoming initiatives. He also looked for second-party publishing opportunities that may boost Krafton’s current game roster and spur additional investments.
The Callisto Protocol, a second-party opportunity released by Striking Distance Studios, was Krafton’s most recent attempt to grow.
However, news sources indicate that it did not fare well at all. Numerous factors contributed to the game’s poor critical and commercial reception and the weak sales led some investors to rethink their plans with Krafton.
As a result, Kim called this meeting to reassure both employees and investors that they shouldn’t be concerned about the company’s financial situation or its long-term goals.
Krafton aims to build a more secure system at the back end
To continue ongoing growth, the company’s operational base must be strengthened in 2023. While KRAFTON will continue to place a high priority on PUBG, its efforts in 2023 to expand its game library and keep up with the fast-moving technological landscape will spur new procedures and internal efficiencies that are crucial to the company’s success.
Kim agrees that it makes sense to invest in web3 and deep learning because one of Krafton’s aims is to reshape gaming in the years ahead and he thinks that technology will make it possible.
It makes sense to see Krafton working on its Web3 technologies as its primary products are online gaming. The company stays on schedule by enhancing its deep-learning systems and other Web3 technologies.
The company believes that immediate investment is crucial if Krafton wants to secure a future in these fields over the long term.
“The global economy is in recession this year, but this also allows us to build an efficient organization. We’ll try to further bolster KRAFTON’s organizational capabilities and reinforce the publishing business to achieve our desired financial objectives,” said CH Kim.
With Unknown Worlds, Krafton is currently developing the Moonbreaker early access title. It is a video game with strong influences from collectible card games and tabletop role-playing games. It is set in a unique universe invented by renowned fantasy author Brandon Sanderson.
A game based on the Korean fantasy book series The Bird That Drinks Tears might be another original IP that fans are looking for. According to Korean viewers who have seen the visual concept video on Krafton’s Youtube channel, it is regarded as Dune or the Lord of the Rings’ counterpart in Korea.
